Project Description
Multi Level Marketing
Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.
Study method – Online, self-paced (4-6 study hours)
Course format – Online (24/7 access), modular
Course Duration – Part-time (1 year access)
Qualification – Certificate of completion
Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones
Awarding Body – CPD Certification Service (mapped to Ofqual Qualifications)
Course accreditation
The content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines (in line CPD Certification Service requirements).
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Course aims
With our “Multi-Level Marketing” online training course, participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.
Course objectives
The objectives of this multi-level marketing online course are to:
- Know how multi-level marketing works
- Build contacts
- Recruit new agents
- Be familiar with social media and marketing
- Provide training for recruits
Customized For Quick Learning
What’s covered in this course?
This online multi-level marketing course covers the following:
Module One: Getting Started
- Icebreaker
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
Module Two: How Does Multi-Level Marketing Work
- Networking Marketing
- Independent Agents
- Commission-Based
- Agents Recruit New Agents
- Case Study
- Module Two: Review Questions
Module Three: Building a Contact List
- Leverage Personal Networks
- Warm Lists
- Internet Lead Generation
- Purchasing Lead Lists
- Case Study
- Module Three: Review Questions
Module Four: Recruiting New Agents (I)
- Draw on Personal and Professional Network
- Recruit Satisfied Customers
- Recruit Those Who Seek Work Flexibility
- Stress Benefits of Being Agent
- Case Study
- Module Four: Review Questions
Module Five: Recruiting New Agents (II)
- Invitation to Marketing Presentation
- Focus Presentation on Benefits
- Showcase Success Stories
- Provide Several Presentation Media
- Case Study
Module Five: Review Questions
Module Six: Training MLM Agents
- Sponsorship/Mentorship
- Provide Training in Marketing
- Provide Training in Recruitment
- Provide Ethics Training
- Case Study
- Module Six: Review Questions
Module Seven: Sponsorship/Mentorship
- Pair New Agents with Mentors
- Benefits of Sponsorship/Mentorship to Mentee
- Benefits of Sponsorship/Mentorship to Mentor
- Best Mentorship Practices
- Case Study
- Module Seven: Review Questions
Module Eight: Provide Marketing Presentation Training
- Provide Training in Presentations
- Provide Copies of Marketing Presentation
- New Recruits Practice Presentation
- Offer Marketing Resources
- Case Study
- Module Eight: Review Questions
Module Nine: Provide Social Media Training
- Social Media is Key to Networking!
- Websites and Blogs
- Facebook and Twitter
- Case Study
- Module Nine: Review Questions
Module Ten: Provide Training in Recruitment
- Building a Contact List
- Leveraging Personal and Professional Networks
- Provide Presentation/ “Elevator speech” Training
- Discuss Follow-up
- Case Study
- Module Ten: Review Questions
Module Eleven: Provide Ethics Training
- MLM and Bad Rap for Ethics
- Only Follow-up if Opted In
- Keeping the Sales Pitch Honest
- Keep Expectations Realistic
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
- Recommended Reading
What is multi-level marketing?
Multi-level marketing (MLM) also called pyramid selling, network marketing, and referral marketing, is a controversial marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from a non-salaried workforce (also called participants, and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc.) selling the company’s products/services, while the earnings of the participants is derived from a pyramid-shaped commission system.
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Why choose our online training courses?
All our e-learning courses can be accessed on any electronic/computerised device. You can study at work or at home, in your own time and at your own pace!
- Easy to follow and understand
- Only 4 to 6 hours recommended study time
- 1 year access to course & learning materials
- Access your course anytime, anywhere & on any device
- Complete course on desktop computer, laptop, tablet or Smartphone
- Additional references and downloadable materials available
- CPD Certification Service (mapped to Of qual Qualifications)
Organisational e-learning
Are you responsible for organisational training and development or organisational statutory and mandatory compliance? You may want to find out more about how Learning Management System (LMS) may help your organisation. With our interactive LMS, managers and administrators can easily:
- set up a FREE blended learning environment;
- upload essential documents;
- upload individual and group learners;
- manage learners, including tracking progress
- review who has completed training
- download/print training reports for compliance audits
Multi-Level Marketing – Online CPD Accredited Training Course
Who is this course for?
Those interested in soft skills development, personal and professional development, presentation skills, communication skills, project management, leadership and management skills.
Requirements
Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones
Career path
Soft skills development, personal and professional development, presentation skills, communication skills, project management, leadership and management skills.
Fee
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